Architect for inclusive regional flexibility
Establish an app architecture to accommodate regional user profiles and a fully localized shopping experience.
Establish a scalable framework for reuse
Accommodate evolving content and branding, for high volume deployments and streamlined maintenance from a universal codebase.
A must-have companion
Combat eCommerce disruption and rekindle admiration for in-store retail, providing value for mall tenants, retailers, and visitors.
10 out of 10 users consider this solution as a must-have companion while shopping.
We collaborated with Taubman stakeholders to usher in a new era of shopper engagement: give consumers a more convenient and rewarding way to experience mall retail. After conducting initial research and stakeholder alignment sessions, we designed, developed, and tested our solution. The results are in, 10 out of 10 users consider this solution a must-have companion while shopping.
Through close collaboration with Vectorform, we were able to deliver a truly exceptional user experience for shoppers that visit our centers. With Vectorform as our partner, it wasn’t just about taking an app redesign to production–– it was about unmasking experience potential. We’re confident knowing their solutions will live and grow past deployment, and they’ve helped us define new ways to keep our customers engaged.
Exclusive Offers, Events & Dining
We drive consumers to the physical retail space by providing them with the new and exclusive offers, events, and dining content catered to each center. Users can view content details and save for quick access later in their Profile.
Personalized Curated Content
With 63 percent of consumers expecting personalization as a standard in retail service, our solution offers curated, recommended content based on personal interests so that consumers can engage with what matters most to them.
Building Brand Connections
We enable users to conveniently connect to brands they love by offering access to retailer-specific offers, product listings, “where to park” suggestions, and similar store recommendations for each retailer they view.
Time is a precious commodity in today’s busy world. Competing with the time-saving luxuries of online retail, we implemented a comprehensive indoor wayfinding solution that allows for easy and efficient navigation to all mall retailers, dining, and amenities.
Get the app
Download any of the Taubman Center apps on an iPhone to revolutionize the mall shopping experience.