
Badge of Honor
A premium platform that fosters transformational brand engagement, inviting the Jeep community to find and conquer trails, earning unique physical badges to display with pride...
Invent with us.
NavigationThe vehicle prototyping and design process relies heavily on expensive and time-consuming clay models to test and iterate. In partnership with the Microsoft HoloLens Showcase team, Vectorform worked closely with Ford to validate key use cases for the HoloLens (HL v1). Various scenarios explored how unique attributes of the HoloLens could augment the analog design process with new digital toolsets, ranging from a vehicle refresh to color and material visualization.
Ford Motor Company discovers the potential to elevate vehicle design with Augmented Reality, capable of reducing time and budget associated with traditional clay modeling techniques. Microsoft’s HoloLens multi-user collaboration tools offered faster review iterations as well as increased control of sensitive design assets, demonstrating an impactful digital solution to a legacy physical modeling methodology.
It’s amazing we can combine the old and the new – clay models and holograms – in a way that both saves time and allows designers to experiment and iterate quickly to dream up even more stylish, clever vehicles. Microsoft HoloLens is a powerful tool for designers as we continue to reimagine vehicles and mobility experiences in fast-changing times.
Vectorform delivered a functioning prototype after a 3-month onsite immersion with Microsoft, integrated with a Ford prototype vehicle and working design files.
A premium platform that fosters transformational brand engagement, inviting the Jeep community to find and conquer trails, earning unique physical badges to display with pride...
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