Architexture is a small design studio that focuses on creating custom textures for any and every surface. Wanting to redesign their website, Architexture approached Vectorform looking for an eye-catching solution that would inspire their design clients.

Project Goals

Website redesign

Vectorform designed and built a fully dynamic website to showcase Architexture’s process and offerings, highlight the new video, and provide customers a means to connect and inquire about projects.

Unique storytelling

Using a mixture of Cinema 4D, particle systems, hand drawings, GPU rendering, live-action footage, sound design, and compositing techniques, the story of the Phoenix was brought to life in the video showcased on the homepage.

Multi-language incorporation

The website and video needed to be designed to incorporate 8 different languages across the globe, which also meant that the video could not incorporate any voice-over or text.

Results

Vectorform worked closely with Architexture to create a compelling experience that would showcase their unique story and methods for bringing ideas to life.

The video presentation and website blend the real and virtual worlds together by revealing a truly customizable process within their Design, Verify, and Produce strategy.

Vectorform took our ideas and improved them, then made them a reality with incredible CGI work and live video - from an idea to reality, just like our own brand. Thank you to the entire team for all your hard work!

Holly Ward - Global Marketing Director, Standex Engraving

The Story

A feather from the Phoenix shows how ideas are narrowed down, then refined through hand sketching. Sketches then evolve into 3D textures that can be printed or engraved into a variety of materials and then wrapped over any surface imaginable.

Visual Development

Using a mixture of Cinema 4D, particle systems, hand drawings, GPU rendering, live-action footage, sound design and compositing techniques, the storyboards were brought to life into a full video.

The Website

Vectorform designed and built a fully dynamic website to showcase Architexture’s process and offerings, highlight the new video, and provide customers a means to connect and inquire about objects.

Impact

Our website design and development, motion graphics, and live video capture capabilities have been utilized as a tool to showcase Architexture’s focus within Standex Engraving. The merging of digital content creation and live video tells of an engaging story about bringing ideas to life, inspiring customers to think more boldly and creatively about the textures they use for their products.

Roles

  • Project management
  • Motion design
  • ux/ui design
  • front-end engineering

Deliverables

  • Storyboards & scripts
  • wordpress website
  • interface designs
  • audio & video

Concentrations

 

Work

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