Home Energy Management Platform
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To launch their first ever connected product, SharkNinja partnered with Vectorform to build the Shark ION™ Robot mobile apps and voice assistant integration. The apps provide users control of their robot, scheduling for clean cycles, and a historical view of their robot’s cleaning activity.
Goals
Accelerated launch timeline
Have the iOS and Android apps completed for product testing within four months.
Empower all Shark customers
Create an intuitive and seamless app experience for broad demographic adoption.
Architect a solution for growth
Deliver a scalable mobile framework to support initial launch and future growth targets.
Results
170k
Monthly Active Users
318k
App Downloads
500k
Avg. Sessions Per Week
As of Q4 2018
'Alexa, tell Shark to start cleaning.' It’s nice when you can control your robot with your voice. The Shark app is user friendly and feature-rich too. Getting the vacuum connected to Wi-Fi is simple.
Full control
Whether home or away, command the robot to clean, pause, or return to the dock from the Control page. Send the robot to clean a specific spot, adjust the cleaning strength, or locate when missing.
Simple schedules
Create custom cleaning schedules for the robot for when it’s most convenient. Set a unique cleaning schedule for each day of the week, then let the robot do all of the work.
Cleaning records
View the robot's past 30 days of activity and alerts from the History page. Select a day to see a more detailed cleaning report, with tips for getting the most out of the robot.
Dark theme
The app initially launched with an exclusive Dark Theme UI. With the launch of two new models, the 2018 update included a switch to a lighter theme.
SharkNinja quickly entered the connected marketplace with the Shark ION Robot as its first robotic vacuum, connected product and mobile app. For the next 18 months, the mobile and voice experiences evolved to incorporate user feedback and introduce new features, while in parallel launching multiple new robot models. As of January 2019, the product boasts a 4.8 star app store rating, and a 3.7 star product rating.
Roles
Deliverables
Concentrations
Get the app
Download the easy-to-use Shark ION™ Robot app on your iPhone or Android to schedule or start cleaning from anywhere.
Voice skills
Control your robot with voice commands supported on Amazon Alexa devices.
