As a 119 year-old public utility, DTE had an ongoing commitment to foster innovation within their culture. However, strategically driving innovation throughout the enterprise to impact sustained change required new skillsets, methodologies, and processes they didn’t have. Hence the rally cry, “Do Different.” Following the mutual success of the Insight program, which “did different” to invent the nation’s most successful energy optimization platform, resulting in the joint venture spin-off Powerley, DTE knew Vectorform was their go-to partner as they began operationalizing their innovation program.

Vectorform led the design, build, launch, and operation of DTE’s innovation center of excellence as an embedded partner alongside DTE’s internal teams. Since the founding in 2016, Vectorform implemented a disciplined identification and evaluation process, a structured operational delivery program, a managed pipeline and portfolio, a custom brand and suite of marketing tools, and an effective implementation protocol to ensure long-term support and a recognized return on investment. Vectorform continues to be a long-term strategic innovation partner at DTE.