A compelling digital experience that goes above and beyond any of its kind.
Visitors to the site are greeted with beautiful, scenic photography and stories from the region, while simple, easy-to-use navigation and thoughtful hierarchy point to key information on industries, opportunities, communities, and quality of life in Greater Seattle. With fully responsive layouts, users will find the website feels as clean and well-crafted on mobile as it does on large-scale displays. Steering away from the typical corporate look-and-feel one might expect from similar organizations, it provides a breath of fresh air that will come as a pleasant surprise to most visitors.
In the twenty-plus years I’ve been doing this, it’s the most beautiful economic development website I’ve ever seen. It makes you really proud to be part of this thriving region.
While Vectorform was engaged as the web design and development partner, part of the success was in collaborating closely with other partners responsible for developing the content and brand for GSP. Turnstyle, a branding and digital agency, helped develop the identity and brand, while Nyhus, a communications agency, helped deliver messaging and copy strategy.
Vectorform’s design team established a design system based on flexible, user-friendly components. Adhering to UX best practices, components are easily manipulated for straightforward editing and control over specifics.
Each photo was carefully curated and treated to fit the brand and exhibit a fresh glimpse of the best that Greater Seattle has to offer in both urban and rural areas.
The website was designed and built to work on a multitude of devices and screen sizes, from small mobile screens to large-scale displays such as TVs.
Highly flexible CMS with CRM integration
Based on a customized WordPress platform fine-tuned by our engineers, the forms connect to the Salesforce CRM, while the admin dashboard allows stakeholders to easily manage diverse page content, global components, and news posts.