Translate a bigger vision
Transform DENSO’s vision for the future of mobility into a story that changes consumer's poor perception of autonomous driving safety, and showcases DENSO safety technology.
Experience product value
Achieve advanced hardware integration, making the experience far more than just virtual. Users are able to feel the comfort of DENSO seating through cooling, heating, and seat adjustments.
Leave a long-lasting impact
Create an awe-inspiring virtual world built on the Unity 3D and Oculus Rift platforms that leave a meaningful impact on the user long past the experience is finished.
Showcased at CES and NAIAS in 2018, the future of mobility experience left impressions on thousands of people; additionally, igniting meaningful conversations between DENSO, customers, and top automotive makers.
We want to thank this amazing multidisciplinary team that came together to create an outstanding VR experience for this year's CES show. Everyone approached this project with a high level of expertise and productive input to produce a quality product completed in a timely manner. We're blown away by the VR and hardware in the final product and the comments this week at CES directly reflect the amazing work performed.
In the experience, fully autonomous driving frees the user to safely complete other tasks while traveling. When the user needs to take over, the vehicle transitions into manual driving mode. Vehicle to vehicle communication and various technologies combine to highlight potential hazards, ensuring everyone arrives safely at their destination.
Predicting the future of travel and life management, Vectorform told a complete user story through interface mockups and working AI visualization. Smart city grid feedback ensures the user makes it to their next calendar appointment on time. Biometrics and artificial intelligence proactively suggest the perfect music, game, or relaxation mode to ensure a stress-free trip.
Starting with the user journey and key elements of futuristic technology, Vectorform developed a custom shading system to render the stylized environment and animated effects.
Advanced hardware integration meant the experience was far more than just virtual, it was merged with the physical world as well. As users experienced something in VR, the vehicle’s seat reacted in the physical world to provide heating and cooling, movement, and haptic feedback through DENSO's advanced thermal technologies.