
Augmenting Smart City Planning
Itron Idea Labs partnered with Microsoft and Vectorform to create the first ever HoloLens experience connected with the Azure Digital Twin platform.
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NavigationThe Mopar digital ownership experience should have been a key touchstone with FCA vehicle owners yet it was comprised of many disjointed features, with an inconsistent brand and a lack of analytics to inform quantitative insights.
Vectorform worked with Mopar to create a seamless digital ecosystem to improve the customer experience and strengthen the relationship between owner, vehicle, and dealer. By creating a consistent and contextually relevant experience across web and mobile applications, FCA customers benefit from choice, connectivity, and convenience.
Tie together seven unique brands on two platforms to create a holistic ownership experience. Design and develop a cross-platform language to support a global digital solution.
Conduct extensive research to identify features that were most valuable to Mopar drivers across web and mobile. Improve SEO and analytics to create a contextual, anticipatory, data-driven design.
Empower users to have the ownership experience they want. Creating a personal relationship between customer, vehicle and brand through custom, connected services.
More than a redesign, Vectorform combined six formerly disparate websites into one unified experience and expanded an outdated app into an extensive mobile ecosystem to serve seven FCA vehicle brands. Together, the platforms changed the way drivers engaged with their vehicles, putting control right at their fingertips.
Individually branded apps on iOS and Android
Unique annual visitors
Star avg. iOS app store rating
As of Q4 2018
After launch, Mopar’s digital channels became significantly more focused and personalized, reinventing the way drivers engaged with their vehicles while creating a valuable set of resources that surpass other vehicle ownership experiences.
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