Following the iOS launch of the miCoach Smart Ball, adidas partnered with Vectorform to bring the Android experience to market. The Bluetooth (BLE) enabled soccer ball, paired with mobile application, trains athletes to fine tune their technique and kick like a pro.

Goals

Improved UX

Delight customers by addressing key feedback to the companion iOS app.

BLE diversity

Ensure a consistent and quality experience across a diverse range of Android BLE options.

Google Glass

Explore a hands free AR experience with Google Glass.

Results

4

Star rating in Google Play app store

100k+

App store downloads

2+

Years of ongoing product development

Following the acquisition of Runtastic, the adidas miCoach brand and products have since migrated to a new platform.

The ability to convert all of the information you are able to receive through the app into your next kick gives you an extreme advantage against anyone who is not using this technology.

Sam Margetts, Soccer.com

Material Design Translation

By analyzing customer feedback from the iOS launch, paired with adopting Google’s recently announced material design, our team was able to deliver a best in class Android UX.

BLE for Android

In preparation for an Android launch, we needed to ensure the app would perform as reliably across a wider range of Bluetooth options.

iOS Social Sharing

We collaborated with adidas on implementing iOS app features, including Sharing, following the Android app launch.

Google Glass

Partnering with Adidas and Google X, we explored the ultimate companion for a hands-free experience while practicing in the field. The BLE headset offered real-time feedback, while athlete’s kept their eye on the ball.

Roles

  • UX/UI DESIGN
  • QUALITY ASSURANCE
  • PROJECT MANAGEMENT
  • ENGINEERING

Deliverables

  • UX/UI DESIGN NEW FEATURES
  • DEPLOYMENT FOR ANDROID
  • DEPLOYMENT FOR IOS

Concentrations

Learn More

Read Digital Trends’ 2014 review of the Adidas miCoach Smart Ball.

Learn More

 

Work

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