LAUNCH is a global initiative to identify and support the innovative work poised to contribute to a sustainable future and accelerate solutions to meet urgent challenges facing our society. Founded in 2010 as a strategic collaboration between NASA, NIKE, the U.S. Department of State and the U.S. Agency for International Development (USAID), LAUNCH identifies and supports visionaries whose ideas, technologies or programs have the potential to create a better world.

Goals

Bring awareness to sustainability

Design a collaborative gaming platform

Execute a participant-driven live experience

Results

01

Day

150+

Participants

07

Rounds

Innovation is most powerful when it’s activated by collaboration between unlikely partners, coupled with investment dollars, marketing know-how and determination.

NIKE, Inc. President & CEO Mark Parker

Workshop for a unified vision

12 weeks prior to the event, we made a trip to the Tiger Woods Conference Center in Beaverton, OR, for an introduction and complete immersion in the LAUNCH initiative to ensure success for the weeks to follow.

Real-time collaborative gameplay environment

Dynamic math models based on expert feedback and other teams’ performance made for a realistic set of criteria to play against.

Multi-device support

Cloud hosted backend to provide content distribution, team aggregated decision tracking and calculations for determining outcomes.

Scalable design system

Established flexible UI to work across a suite of 6 different applications, focused on ease of use and navigability.

Roles

  • UX/UI DESIGN & RESEARCH
  • MOBILE ENGINEERING
  • QUALITY ASSURANCE
  • PROJECT MANAGEMENT

Deliverables

  • INTERACTIVE GAMING EXPERIENCE
  • UI/UX DESIGN
  • DEPLOYMENT FOR WINDOWS

Concentrations

Learn more about LAUNCH Summit

The summit also unveiled the LAUNCH 2013 Challenge Statement, an open call for innovation to transform the system of producing fabrics.

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Work

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