News & Views

Vectorform Debuts Mixed Reality Experience, HoloFramer, at Microsoft Build 2017

HoloFramer, Vectorform’s Microsoft HoloLens mixed reality (MR) experience, enables interior designers, architects, and curators to use MR to virtually select, frame, and lay out prints for a gallery installation or art exhibit.

SEATTLE, WA —(May 11, 2017)— Vectorform, an invention company focused on digital products and experiences, unveiled its Microsoft HoloLens mixed reality experience, HoloFramer, at Microsoft Build 2017.  HoloFramer is used to visualize interior finishings and spatial planning for the home and commercial space.

The experience enables interior designers, architects, and curators to use mixed reality to virtually select, frame, and lay out prints for a gallery installation or art exhibit. Designers will be provided with the tools to browse cloud-based collections of images to preview and purchase. by Getty Images Explores HoloFramer Integration

Vectorform is exploring a partnership with by Getty Images to integrate its catalog of content and fulfillment services. The integration would allow customers to use HoloFramer to its fullest potential – enabling them to select and purchase artwork and photography from through the mixed reality experience.

“We are very excited about the official launch of HoloFramer and the potential partnership with by Getty Images,” said Woody Floyd, Executive Director, Vectorform. “This is going to give designers a unique toolset to experiment with imagery and preview their vision before purchasing.”

HoloFramer Demos at Microsoft Build

Vectorform also demonstrated HoloFramer during Microsoft Build 2017. Conference attendees were able to stop by the Solutions Spotlight on May 12 to experience the capabilities of HoloFramer and see how MR is transforming the customer experience and transforming business.

Microsoft HoloLens Agency Readiness Program

Vectorform is a member of the Microsoft HoloLens Agency Readiness Program, supporting customers in the US and EU. The Agency Readiness Program connects prospective HoloLense customers with highly trained experts, enabling them to develop mixed reality applications to help transform their businesses.

About Vectorform

Vectorform invents digital products and experiences for the world’s leading brands, with a focus on Mobile, Augmented, Virtual, and Mixed Reality, Internet of Things, Smart Home, Connected Vehicle and Wearable Technology. Founded in 1999, Vectorform has five global offices: Seattle, Detroit, New York, Munich and Hyderabad. Visit and connect on FacebookTwitterLinkedIn, and Google+.

About by Getty Images by Getty Images brings visual storytelling into your space through a curated offering of fine photography in framed, high-quality prints and canvases for the home or office. currently has over a quarter million creative and archival photographs, each hand-selected by Getty Images experts, with new imagery being added daily. Prints are available on multiple choices of materials from canvas to paper to aluminum and acrylic.

Related News & Views

Interested in learning more? Let’s start a conversation.