News & Views

Vectorform Announces Organizational Updates to Support Movement Growth

We recently enhanced our practices to transform the way our clients experience Life, Movement, and Energy within our Digital Product Development and Innovation Consultancy business units. We’ve also refocused our leadership team to ensure our clients continue to receive the Vectorform standard of delivery and POVs they’ve come to expect.

We are excited to announce a key appointment in support of our Movement practice. Movement is set up to support mobility-focused companies to bring innovative products to market and monetize the services and experiences that are transforming the traveler experience across land, air, sea, and beyond.

Clemens Conrad has been named as our Movement Practice Lead. Conrad, who has been with Vectorform for nearly 15 years, has a diverse background in experiences, industries, and markets, all supporting a connection with digital and physical spaces. His experience leading UI/UX design practices and collaborating R&D efforts to transition products out of concept and into market makes him an ideal fit for this new role.  

Conrad will lead this category with his passions for design and innovation paired with his rare background including financial management, computer science, and multicultural leadership.

Another long-time Vectorformer, Ash Howell, has been named as Experience Director to fill the role which Conrad departed.

Always keeping the user and client goals in mind, Howell is responsible for strategically leading our Vectorform Design team to cultivate impactful, user-centric digital products and experiences leveraging the latest digital solutions. Howell has led a wide variety of projects ranging from core digital to immersive experiences to AI for Vectorform’s largest clients. Her philosophy when approaching a new endeavor is to collaborate to push boundaries while never losing sight of what makes a meaningful design experience.

With this alignment, Vectorform is well-positioned to maintain our Design powerhouse and drive momentum in our Movement concentration.

Stay tuned for more organizational announcements in support of growth.


Interested in learning more about our Life, Movement, and Energy concentrations?
Please visit https://www.vectorform.com/where-we-help/

Connect with Clemens on LinkedIn

Connect with Ash on LinkedIn

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