5 Minute Read: Voice of Product (pt. 1)
In the battle for the best customer experience (CX), business leaders have been pursuing Voice of Customer (VoC) as the holy grail for decades –...
MSU Story: Rumble Disrupted
And when they rose to the occasion and delivered innovative solutions of their own, we got an inspiring lesson in adaptability and teamwork that seems well worth sharing. It’s a glimpse...
Supporting local businesses to reopen safely
Detroit Means Business provides small businesses access to essential tools to prepare them to operate safely and successfully, with a range of financial, technical and...
Meet Pantry Pal: Auto-Replenishment for Anything
With just a few clicks to set things in motion, users can sit back and let their connected devices track and reorder coffee, dog food,...
Successful Innovation is a Multi-Disciplinary Team Sport
Utility companies have been around for more than a century, supplying gas, electricity, and other forms of energy to homeowners and businesses alike. Though their...
Avant Healthcare and Vectorform Unite to Form the First XR Exclusive Partnership in Medical Education
To meet this need, Avant Healthcare and Vectorform have come forward with a truly unique educational offering: medically accurate XR (virtual reality, augmented reality, and...
Meet Rumble: The Smart Solution for Dumb Appliances
Ahh, the future: Two flying cars in every garage, household robots to handle menial chores, and drone-delivered gourmet meals every night. But in the meantime—with...
One Giant Leap for Innovation: Chaos behind the Lunar Spacesuit
When President Kennedy delivered his famous 1961 promise to put on a man on the moon before the decade was over, NASA faced an urgent...
Privacy or Personalization? The AI and Consumer Paradox
Last year, the human-AI relationship was scrutinized when hundreds of Alexa owners reported hearing unprompted, “creepy” laughter coming from their smart devices. If I were...
The Broad Implications of Narrow AI: A Business Perspective
Hollywood loves a good AI apocalypse; and judging by revenues from the Terminator and Matrix franchises, moviegoers can’t resist the fear and fascination of artificial...
Greater Seattle Partners Collaborates with Vectorform to Launch New Website
Vectorform engaged as web design and development partner, working in parallel with other collaborators to launch new website for GSP.
Put the Customer First in Innovation– or Risk Going Down in Flames
Designing for the customer experience can make the difference between success or failure for our next innovation.