5 Minute Read: Voice of Product (pt. 2)
A toothbrush is an unlikely AI hero. Yet the Colgate smart product embodies several Voice of Product (VOP) lessons that are worth a closer look....
5 Minute Read: Delivering Growth & Valued CX Thru In-Vehicle HMI (pt. 2)
Those expectations don’t disappear when they open the car door. Drivers have little patience for clunky interfaces, lag times, and inconsistent visual cues in their in-vehicle HMI.1 ...
5 Minute Read: Delivering Growth & Valued CX Thru In-Vehicle HMI (pt. 1)
It’s a transformation that is stress-testing an OEMs’ ability to keep up, and mobility leaders’ ability to integrate all the high-tech into a holistic user...
5 Minute Read: Voice of Product (pt. 1)
In the battle for the best customer experience (CX), business leaders have been pursuing Voice of Customer (VoC) as the holy grail for decades –...