Redefining the Cabin Experience
Six years and one global pandemic later, everyone from banks to grocery stores are calling themselves tech companies. With Automotive OEMs following suit, they are...
Bringing Your Products to Life
Whether it's at home or work, the connected market has changed during COVID. The “early adopter” phase is long gone, but brands that step up...
Making Good on the Promise of Carbon Commitments
Companies that take real action on their carbon commitments not only help to save the planet, but also strengthen their brand and gain a competitive...
How Facilitation Ensures Innovation
Innovation is critical to your company’s survival. Today’s CIOs and product developers need to move IT upstream into strategy and design products that meet unmet...
5 Minute Read: Voice of Product (pt. 2)
A toothbrush is an unlikely AI hero. Yet the Colgate smart product embodies several Voice of Product (VOP) lessons that are worth a closer look....
5 Minute Read: Delivering Growth & Valued CX Thru In-Vehicle HMI (pt. 2)
Those expectations don’t disappear when they open the car door. Drivers have little patience for clunky interfaces, lag times, and inconsistent visual cues in their in-vehicle HMI.1 ...
5 Minute Read: Delivering Growth & Valued CX Thru In-Vehicle HMI (pt. 1)
It’s a transformation that is stress-testing an OEMs’ ability to keep up, and mobility leaders’ ability to integrate all the high-tech into a holistic user...
5 Minute Read: Voice of Product (pt. 1)
In the battle for the best customer experience (CX), business leaders have been pursuing Voice of Customer (VoC) as the holy grail for decades –...