Woody Floyd | Vectorform
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5 Minute Read

The Pitfalls—and Potential—of Real-Time Engineering

Today’s digital world is full of real-time experiences that blur the line between what’s real and what’s rendered.

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Woody Floyd

Managing Director, Digital Product Development

Throughout Woody Floyd’s 15-year tenure with Vectorform, he has led product and account teams to incubate new concepts, explore new technologies, and build digital products in an evolving cross-section of technologies, verticals, and Fortune 1000 companies. His rare blend of broad technical exposure, user experience focus, and process-driven personality allows him to bridge the gap from business requirements with project stakeholders to execution strategy with product teams.

In his role as Managing Director, he is responsible for the growth and performance of Vectorform’s Digital Product Development business unit – directing engagement and delivery teams on key innovation, technology adoption, and new product incubation initiatives. He advises clients on product strategy and roadmaps that align their business priorities, technical capabilities, and superior experiences for their customers. In this capacity, he also serves as interim Life Practice Lead, an evolution of his role as IOT Practice Lead for these past several years.

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5 Minute Read

XR Proves Its Value in the Enterprise

As organizations pursue post-pandemic growth, CIOs are tapping into newer technologies to create a competitive edge in a challenging landscape.

bringing your products to life

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Bringing Your Products to Life

Whether it's at home or work, the connected market has changed during COVID. The “early adopter” phase is long gone, but brands that step up...

Unpacking the problem of IoT Interoperability

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Unpacking the problem of IoT Interoperability

A deep dive into choosing the right IoT protocol, whose IoT efforts are paying off, and how we can build truly smart homes.

What’s standing in the way of IoT?

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What’s standing in the way of IoT?

An interview with Vectorform CEO, Kurt Steckling discussing the nuances of interoperability in IoT, why it’s a crucial problem to solve, and what it means...

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Over the Top and Into the Future

Learn how new streaming services are reshaping the viewer experience

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