National Retail Federation “The Big Show 2009″


Posted on January 13, 2009
Filed Under:   Surface |

People were out at the NRF this year and Vectorform’s retail multi-touch applications were well recieved. The NRF, in partnership with Hybridia Design, produced a conceptual music store called the Sonic Bar, which showcased how technology can be immersed in the customer experience. Vectorform was invited to contribute to the experience by creating a couple of POC’s based on a retail music store using the Surface and WinTouch platforms. 

Once again, multi-touch was a big hit. The audience was very global and really excited by the technology, our applications and the possibilites, which are seemingly endless. Other features in the Sonic Bar customer experience were the Xbox 360, touch kiosks, promotional scanning systems, Microsoft Snag it tagging system, a DJ booth and an experiential marketing video wall presentation featuring a full audio and lighting rig.  Another really cool thing to point out was the Wayfinding kiosks around the convention that used Win7 and touch technology to help guest find vendors by company or offering and then printed out a little map for you to take with you, along with the contact information for that company. While it was very kiosk-like, it offered a nicer interface and an overall better user expeirence. 

As we wrap up here, I’ll be headed back to Detroit and will be sure to keep you posted on the events happeining at the NAIAS 2009. Vectorform, automobiles, multi-touch, iPhone, Surface…innovation. I can’t wait!

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