Multi-touch at the NAIAS 2009
Posted by Vectorform – January 22, 2009A big splash for Vectorform at the NAIAS 2009…multiple doses of multi-touch experiences created for the Chrysler 200C concept vehicle unveil.
From a multi-touch dashboard that interfaces with a mobile touch screen phone, to a completely seperate MS Surface experience demonstrating the multi-touch capapbilities using…multi-touch. Unveiled and recieving a ton of publicity.
Future of Vehicle Connectivity – Chrysler 200C
National Retail Federation “The Big Show 2009″
Posted by Vectorform – January 13, 2009People were out at the NRF this year and Vectorform’s retail multi-touch applications were well recieved. The NRF, in partnership with Hybridia Design, produced a conceptual music store called the Sonic Bar, which showcased how technology can be immersed in the customer experience. Vectorform was invited to contribute to the experience by creating a couple of POC’s based on a retail music store using the Surface and WinTouch platforms.
Once again, multi-touch was a big hit. The audience was very global and really excited by the technology, our applications and the possibilites, which are seemingly endless. Other features in the Sonic Bar customer experience were the Xbox 360, touch kiosks, promotional scanning systems, Microsoft Snag it tagging system, a DJ booth and an experiential marketing video wall presentation featuring a full audio and lighting rig. Another really cool thing to point out was the Wayfinding kiosks around the convention that used Win7 and touch technology to help guest find vendors by company or offering and then printed out a little map for you to take with you, along with the contact information for that company. While it was very kiosk-like, it offered a nicer interface and an overall better user expeirence.
As we wrap up here, I’ll be headed back to Detroit and will be sure to keep you posted on the events happeining at the NAIAS 2009. Vectorform, automobiles, multi-touch, iPhone, Surface…innovation. I can’t wait!
CES 2009
Posted by Vectorform – January 10, 2009First off: Wow!
Vectorform has had a blast at CES. Our NBC Universal apps and the managed experience has been a huge hit. The NBC reps handed out 2GB SD disc jump drives in a Surface tagged package that were coded so that as people set down their package, they either received a notice saying “Winner” and received really cool novelties like a toaster powered by USB, or another message to visit the wall of media to download content to their new jumps. People were fanatic about it and NBC ran out of jump drives at the middle of day two. Mobbed! So, today people are slowing down to take the time to interact with the Surface and discover the content, which is really the magic of it.
Now I’m taking a little break here to blog from the NBC blogger lounge, appreciate the gratuity of the NBC folks over the past few days as well as throughout our projects with them and to view the crowds’ continued interest in the Surface. People are really taking the time to engage with NBC’s content, likely spending more time with it then they may have in the past and having a better experience overall. Adding a whole new dimension to what media can do to people by adding the sense of touch to sight, audio and emotional connections. Its just the beginning of something really big in the Multi-touch realm. As we wrap up here, things seem to be a little more quite today. We are continuing to meet some fascinating people and see interesting technologies.
Me? I’m getting geared up for what lays in wait for us at the NRF…not necessarily geared up for the red-eye that I’m catching tonight. More from New York tomorrow!